How We Improve Business Performance

​We have run businesses and business units of small, mid-market and large companies, and from early-stage to growth to established life stages, across a wide range of industries and sectors. And we have consulted to companies of all shapes and sizes. Our primary areas of value creation are:

Defining or evolving the company's Purpose – what the company should be/stand for.

​Building or evolving the company's Strategic Plan components, goals, targeted outcomes and key tactics

Developing and helping execute Employee Engagement plans to deliver the targeted outcomes

Creating execution plans focused on Customer Success in order to maximize business success

Designing and negotiating partnerships and acquisitions

Providing execution support services including talent assessment and recruitment, partnership creation, M&A planning, and interim management

 

The Drivers of Value Creation

Purpose

Defining an organization's purpose is key to developing strategies, building a plan and creating organizational alignment.

Employee Engagement

Engaging employees around the organization's purpose, building passion and developing a high-performing culture requires clear targets and consistency of communication.

Customer-First Approach

Ensuring a customer-first mindset throughout the organization creates alignment between purpose and outcomes.

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Our firm focuses on these aspects of an organization’s playbook, and works with the organization to create clarity of purpose, greater employee engagement and a customer-first approach to the market, in order to achieve superior results.

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Our Services

Purpose, Mission and Vision Development​​

• Determination of Strengths and Assets
• Competitive Positioning
• Marketplace / Customer Needs
• Purpose / Mission / Vision Definition​

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Strategic Planning​​

• Outcome / Goal Determination
• Strategic Initiative Development
• People / Roles and Responsibilities
• Operating Plans
• Partnership and M&A Planning and Execution​

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Employee Engagement​

• Engagement Survey Implementation
• Improvement Opportunity Assessment
• Communication Planning
• Career Development Planning
• Employer Branding
• Purpose Alignment

Customer Success Programs​

• Customer Feedback / Research
• Needs Definition
• Product Development
• Go-To-Market Planning

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​Industry/Company Stage Expertise

We have run businesses and business units of small, mid-market and large companies, and from early-stage to growth to established life stages, across a wide range of industries and sectors. And we have consulted to companies of all shapes and sizes. 

Industries​

• Education
• Human Capital Services
• Media & Entertainment
• Sports
• Health & Lifestyle
• Consumer Packaged Goods​

​Company Stages​

• Start-Up
• Early Stage
• Growth Stage
• Mid-Market Established
• Fortune 500

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About Us

Contact

Steve Zales – Founding Partner

Steve has been a CEO/General Manager/Chief Growth Officer with a successful career re-positioning and improving revenue and profit performance for category leading consumer and B2B Education, Human Capital, and Information Services businesses including ESPN, CNN Sports Illustrated, MSI Information Services, and HBO. An innovative leader with strong strategic, marketing, business development, and culture building skills. Recognized for uncovering new opportunities, leveraging strategic experience and marketing vision, and building and leading highly motivated teams to achieve superior results.

​https://www.linkedin.com/in/stevezales/

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