The Drivers of Value Creation

Purpose

Defining an organization's Purpose is key to defining strategies, building a plan and creating organizational alignment.

Employee Engagement

Engaging employees around the organization's purpose, building passion and developing a high-performing culture requires clear targets and consistency of communication.

Customer-First Approach

Ensuring a Customer-First mindset throughout the organization, creates alignment between Purpose and outcomes.

Our firm focuses on these aspects of an organization’s playbook, and works with the organization to create clarity of purpose, greater employee engagement, and a customer-first approach to the market, in order to achieve superior results.

How We Improve Business Performance

​We have run businesses and business units of small, mid-market and large companies, and from early-stage, to growth to established life stages, across a wide range of industries and sectors. And we have consulted to companies of all shapes and sizes. Our primary areas of value creation are:
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• Defining or evolving the company's Purpose – what the company should be/stand for.
• Building or evolving the company's Strategic Plan components, Goals, Targeted Outcomes and key Tactics
• Developing and helping execute Employee Engagement plans to deliver the Targeted Outcomes
• Ensuring the right focus on Customer Success in order to maximize business success
• Designing and negotiating Partnerships and Acquisitions
• Providing Execution Support services including talent assessment and recruitment, partnership creation, M&A planning, and interim management

Our Services

Purpose/Mission/Vision Development

• Determination of Strengths and Assets
• Competitive Positioning
• Marketplace/Customer Needs
• Purpose/Mission/Vision Definition​

Strategic Planning

• Outcome/Goal Determination
• Strategic Initiative Development
• People/Roles and Responsibilities
• Tactical Plans
• Partnership and M&A Planning and Execution

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Employee Engagement

• Engagement Survey Implementation
• Improvement Opportunity Assessment
• Communication Planning
• Career Development Planning
• Employer Branding
• Purpose Alignment

Customer Success Programs

• Customer Feedback/Research
• Needs Definition
• Product Development
• Go-To-Market Planning

​Industry/Company Stage Expertise

We have run businesses and business units of small, mid-market and large companies, and from early-stage, to growth to established life stages, across a wide range of industries and sectors. And we have consulted to companies of all shapes and sizes. 

​Industries

• Education
• Human Capital Services
• Media & Entertainment
• Sports
• Health & Lifestyle
• Consumer Packaged Goods

​Company Stages

• Start-Up
• Early Stage
• Growth Stage
• Mid-Market Established
• Fortune 500

Who We Are

​Steve Zales – Founding Partner

Steve has been a CEO/General Manager/Chief Growth Officer with a successful career re-positioning and improving revenue and profit performance for category leading consumer and B2B businesses including ESPN, CNN Sports Illustrated, and HBO across multiple sectors including Education, Human Capital Services, Lifestyle and Sports. An innovative leader with strong strategic, marketing, business development, and culture building skills. Recognized for uncovering new opportunities, leveraging strategic experience and marketing vision, and building and leading highly motivated teams to achieve superior results